Cheap GHD Blog: ghd for Sass and Bide at London Fashion Week S/S2011

Tuesday, November 30, 2010

ghd for Sass and Bide at London Fashion Week S/S2011

The Australian design duo behind Sass & Bide presented a summertime wardrobe with embellished, warrior-like trimmings.A model wears a design from the Sass & Bide spring/summer 2011 collection at London Fashion Week. Let's take a glimpse at our ghd blog.

Sass & Bide is synonymous with a sexy, beautiful and strong aesthetic and the sassy Australian label didn't disappoint at their Spring/Summer 2011 collection show, Pappa Sucre, at London Fashion Week. Hair was directed by session styling superstar and ghd hair ambassador Renya Xydis.
Inspired by an imaginary friend ‘Papa Sucre’ [French for Sugar Daddy] is an alias that the Australian duo, Heidi Middleton and Sarah Jane Clarke, take on their travels to turn to for inspiration.
Heidi and Sarah presented a texture rich show, with raffia accents and their statement embellishments, displayed on an all white circular runway inside the Royal Opera House.

While Renya Xydis and the ghd team worked backstage to create a multi-textured look with a striking visual aesthetic to complement the collection, as intricate braids created a standout look.

The makeup for the show was created using Shu Uemura products, to create a dewy complexion stage performer instant glow cream was used all over the models faces, before adding gold glitter under the eyes.

Renya, using the new ghd Gold Classic Styler and key products from the ghd thermodynamics range, created a look that she described as being: “a bit tougher, but still showing off a beautiful face.”

Hair was prepped with ghd maximise mousse to create texture, blown out and given a centre parting, before curling the last three inches of the hair using the ghd Classic hair straighteners. Hair was then platted into two braids from the nape of the neck to the crown before the loose hair at the end of the braid was fixed in a top knot using kirby grips and ghd ultimate hairspray.

To achieve a more wearable version of this impressive look, Renya suggests incorporating braids in a simpler way into your look, such as a classic French braid. See more pictures about Sass & Bide spring/summer 2011 collection at London Fashion Week.