ghd (goog Hair Days) originally took the hairdressing industry by storm shortly after the start of the new millennium; the ghd IV was an overnight success with both hairdressers and salon clients. This ghd iv styler series includes ghd iv styler,ghd iv mini styler,ghd iv salon styler. The three stylers are for different hair types.The reason for this was easy, the ghd styler was far too superior to any other styling tool on the market and female clients and hairdressers were amazed the results they could accomplish. Significantly speeding up the time it took to get a clients hair perfectly straight, and just straight, straighter that they could ever get the hair just by blow drying or utilizing an alternative hair straightener.ghd took a distinctive approach to building there image by solely associating themselves with hair salon’s and hairdresser, positioning itself as a professional styling tool, employed by professional hairdressers.
By means of this salon only approach ghd and hairdressers have built up a two way loyalty programme. Any hairdressing salon or hairdresser worth its salt would not be seen dead making use of anything but a ghd styler on there clients. So a lot to ensure that hairdressers seem to have an practically snobbish attitude to other hair stylers. Have you noticed that I keep referring to them as ghd IV stylers? That is simply because ghds are no longer about just getting your hair straight, hence ghds significant effort in re-branding this tool as styler, as opposed to a “Hair Straightener”. The ghd styler has boundless versatility, which has empowered hairdresser all over the world. Giving them the ability to really express and show off there creative talents to there clients. With a small bit of practice and imagination, hair stylist can add volume, texture, definition, curls and waves to dramatically crate a entire need look for there client making use of the ghd styler.
ghds are a significant progression from the traditional hair straighteners or stylers that folks could have seen in there local hair salon in the 1990’s, which more resembles medieval torture devices. ghd not just deliver the outcomes hairdresser want for there clients, but the entire brand image of ghd fits in perfectly with a fashion orientated business including hairdressing, the brand itself was recently listed in a book of the world coolest 100 brands. Not bad for a product which is only seven year old. The ghd stylers is a woman should have, no1 styling accessory, the only gift she wants for her birthday, for Christmas. You ought to see the look on the lady’s faces in our salon when there boyfriend/husband or father dares to suggest that she buy’s a regular brand of hair straighteners for half the price. Sure sufficient, the red mist descends and they soon step back into line.
The ghd development of there brand is a true blueprint for any new product looking to force its way into the market, looking to grab the attention of the public, to produce a buzz, to turn out to be a iconic brand. ghd have shown unwavering support to roots – the professional hairdresser. When other businesses would have given in to temptation and sold out for a quick buck to the big national and multinational retail store, ghd mini has stood quick. They appreciate the important role the professional hairdresser has played in making there brand become the powerhouse it has and driving into further forward. Even now that the brand has become established, the partnership shows no sign of slowing down, if anything this love affair is becoming even stronger.
ghd are also making in hairdressers development and education. ghd have set up an exclusive ghd expert our in the U.K. where some of the countries extremely greatest hairdressers share there creative ideas, product knowledge and ghd styling strategies with ghd salon hairdressers. They host fun, inspiring, hands on lifestyle seminars to help hairdresser greater comprehend the wants of there clients and have open eight regional ghd Academies offering educational courses in classic cutting, Avant Garde styling, catwalk styling, portfolio building and running your photo shoot.
On top of all this they’ve also introduces there own yearly awards night, this years awards were held at the swanky cafe Royal in London. It featured eight categories, rewarding excellence and creativity in categories which includes creative styling, innovation, catwalk styling, retail and advertising. I was lucky enough to be nominated for 1 of these awards working for Moda Greco Hair Salon for a second year in a row. Unfortunately, I didn’t win this year either – daylight robbery in the event you ask me…ha-ha…but I’m not bitter, as the entire event was fantastic fun and real true motivator to try even harder next year – I will be back next year. Fingers crossed. The day included a champagne reception, followed by a 3 course meal, the awards presentation and them a glitzy after show party, which included an exclusive look at the “ghd Directive” art team’s new collection “Heavenly Creature”.
As the ghd brand continues to grow so does it relationship with the professional hairdresser. There have been rumours that Iv ghd may turns its back on the salon and start introducing the brand into supermarkets and high street retailers. I do hope that this is just a rumour, since ghd have proved, that you are able to build a profitable world-wide hair care brand by way of being a 100% professional salon only product. So i hope for now and inside the future we all have a good Hair Day.
I have worked in hairdressing for 5 years at Moda Greco Hair Salon Leicester and have twice been nominated for the Cheap ghd Expert Awards in 2006 & 2007. I also have a blog dedicated to the ghd IV Styler and regularly post to my other beauty, hair and fashion rellates sites.
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