ghd Australia announced its involvement with FTBC

As the global hair product brand, GHD is committed to developing the most effective and innovative products for the hair care industry. A long time supporter of the National Breast Cancer Foundation's ghd Pink campaign, ghd Australia has announced its involvement for the first time with Fashion Targets Breast Cancer (FTBC). 
Since August 2, 2010, ghd has been contributing 25 per cent of every sale of a ghd IV styler (RRP $299) that is marked with a FTBC sticker to the campaign, which raises funds for breast cancer research - and specifically researches breast cancer in younger women.

With a longstanding commitment to both the National Breast Cancer Foundation and the Australian fashion industry, ghd is following in the footsteps of past supporters including Australian designers and ghd fashion partners sass & bide, Willow and Collette Dinnigan.



In addition to ghd’s financial support, renowned editorial stylist,  hair director and recently appointed ghd guest artist Alan White worked on the stunning black and white fashion shoot for this year’s FTBC campaign, styling hair on behalf of ghd.



The campaign was photographed by Troyt Coburn and featured Australians of international fame including model Emma Balfour, actress Rachel Taylor and FTBC ambassadors Zoe Naylor, Anneliese Seubert and Mink Sadowsky.



FTBC Ambassador, Zoe Naylor explained, “I chose to become involved with Fashion Targets Breast Cancer because I thought it could make a tangible difference. Fashion is loved by women of all ages and through the NBCF’s clever campaigns there is an opportunity to raise awareness more accessibly.”



What better way of giving back to such a worthwhile cause than through an area I love, which is fashion!” she added.



25 per cent of every sale of a ghd IV hair straightener (RRP $299) that is marked with a FTBC sticker will be donated to the NBCF from 2nd August 2010 for a limited time at approved ghd salons.
And the new ghd limited edition-GHD Pink is back for 2010. The stunning new GHD Pink limited edition in association with Breakthrough Breast Cancer and Action Breast Cancer.
Article from:ghd
Trackback:http://www.ghddiscount.com/blog/ghd-australia-announced-its-involvement-with-ftbc/802.html